JENNY EVANS

We were built to move.

In ancient times, when our ancestors faced life or death, they needed a jolt of energy to flee to safety to live another day.

This intense bout of physical activity burned off their stress hormones and released another set of hormones that restored balance.

This is fight or flight, and it's your body living in survival mode. It's for you, made by you, to keep you alive.

Scene: Getting to know the parents

In this scene, we're introduced to two characters — parents who have no choice but to communicate with their kids about vaping. They'll be seated at a couch, chair, or a kitchen counter and will be interviewed. These interview motifs will be a recurring theme in this and subsequent videos.

LAUREN

Talking to Kris about pretty much anything these days is hard. Things like sex, drugs, and now — vaping… It’s been a learning process... But now we don’t have a choice, right?

ROY

(takes a deep breath)

Man, where to start? Max is a free spirit. I can’t say I’m surprised that he vapes, that he’s a vaper — gosh, what a dumb word — vape… Anyways, it’s time to get serious.

TEXT ON SCREEN

Healthy people…

…make a healthy organization.

ON-SCREEN VISUALS

Three ethereal lines float onto screen. They morph into shapes and text, enhancing the messaging throughout video and providing a seamless transition between scenes.

The lines form the words “Healthy people,” following the script.

The lines turn into an EKG reading inside a heart.

Then turn into “make a healthy organization,” finishing off the sentence.

VOICEOVER

You think you’re done?

Sorry, buddy — you’r never done.

Because greatness never stops.

It’s like a train racing full speed.

If you stop, it’ll take forever to get that momentum back.

And you can’t let that happen.

Greatness. Never. Stops.

SCRIPT

To wrap your head around how depression and anxiety work, it helps to think of a traffic roundabout.

Now, if you've ever used a roundabout, you know how annoying they can be.

You drive along, and then suddenly, there it is.  

And there's not much you can do. You can try to prepare, but when you're in, you're in.

And it shouldn't be a big deal, right? All you have to do is merge-oops.

It's fine. You just have to-oops.

And before you know it, you're driving in circles.

The negativity loop works in a similar way.

VISUALS

Transition to a road. Center lines of a road diminishing on the horizon.

A roundabout comes into view.

Knuckles on the steering wheel grip.

An exit sign passes by.

Another passes by.

Cut back to Elisha for “Negativity loop works” line.